Bluefly Closet Confessions now airing on Bravo TV

Bravo TVand Bluefly , an online designer shopping site, is bringing Closet Confessions to the masses. We have been posting about Bluefly.com Closet Confessions since they launched earlier this year and we are excited to see Bravo, my favorite channel for reality television, featuring a 45 second look inside celebrities’ closets.

The first installment of Closet Confessions on Bravo TV aired Monday night, September 6th on the Real Housewives of New Jersey reunion show.

"It really is a piece of entertainment in an ad slot," said Bluefly Chief Marketing Officer Bradford Matson. "We resisted saying, 'You can get all this at Bluefly,' because that's not the point."

This isn’t the first partnership between Bravo and Bluefly, the two joined together on “Project Runway” for the show’s Bluefly accessories wall.